Standardise data for a uniform customer experience

Standardise terms in your database to create a uniform experience for all of your customers.

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Overview Key Features Support


Talking to your customers in their own language is often all it takes for them to engage with your business and to create a meaningful experience. Using data normalisation software, you can ensure that your clients enjoy a personalised experience that will secure all-important return business for your company.

Data normalisation works with databases to standardise terms and therefore create greater consistency in your business communications. With data normalisation software, you can set data quality standards and guidelines for data uniformity.

The benefits of data normalisation software

Create a tailored experience for your customers and make sure your company stands out from the rest. Data normalisation software can be used in a number of ways to optimise data, for example -

  • Create culturally specific grammar
  • Identify and isolate key data from streaming data fields
  • Apply to customer, business or product data
  • Ensure consistent terms are used across any domain

Advanced standardisation features of data normalisation

Our data normalisation software features a number of key capabilities that will help you further improve the standardisation of information in your company. The following features can also greatly enhance data quality -

  • User-defined domains - Create standards and dictionaries for domains, from product names and branding elements, to business-specific terms
  • Multi-level standardisation - Change full words to abbreviates, nicknames to full names and correct misspellings
  • Easy comparisons - Use IDs to compare data
  • Pre-populated industry terms - Improve accuracy with a set dictionary of industry terms

Read more about our data normalisation software's key features.

Find out how our data normalisation software can radically improve the way you use data in your business.



Our data normalisation software has some superb features, designed to help you to improve your business's standardisation processes and ensure that your customers' data is presented consistently in all communications from your organisation.

Sophisticated data normalisation capabilities

Thanks to its outstanding levels of functionality, our data normalisation software enables you to dramatically improve data standardisation across your business.

Create standards and dictionaries and, once you've validated a term, the software will identify when that term is not being used in its proper form and replace the incorrect version with the validated version.

Flexible and customisable

Our data normalisation software is extremely flexible and its functions can be customised to suit the needs of your business. You can create your own dictionaries and standards for everything from business terms to product names, and establish and implement standards for the use of abbreviations, nicknames and more.

International data normalisation functions

Ideally suited for use in businesses with global client bases, our data normalisation software supports data standardisation for multiple languages and culturally-specific terms, including Arabic names.

Data extraction and isolation functionality

Our Spectrum Data Normalization Module enables you to identify and extract key data elements, and can split the original data into separate fields according to the criteria set.

Contact us for more information about our data normalisation software.


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