Understanding your customers and how to find more people like them is key to sustainable growth. With innovative geodemographic segmentation solutions you can create customer profiles to compare and analyse their lifestyles and purchase behaviours to optimise marketing strategies and increase sales.
Communications management solutions help companies easily create and centrally control all customer communications, including transactional, on-demand and interactive documents. Documents can be delivered in virtually any media, including print, fax, web, email or SMS.
The ability to visualise spatial data and understand relationships between specific locations, helps organisations make more strategic business decisions. We call this location intelligence, and by leveraging location-based data, companies can identify business growth opportunities and improve the sharing of information.
Improve your marketing campaigns by opening up a channel for two-way customer dialogue. Manage the entire lifecycle of a campaign, using our powerful pre-built, automated, multi-step, campaign management solutions.
Central and Local governments can achieve cashable savings with better management of public assets across highways, lights, structures, street works, property maintenance, grounds, trees and cleansing and waste.