White Papers

Latest White Papers

Are you being served 
How do citizens feel about the way governments communicate with them? This research report examines the delivery of information to citizens and tries to understand the current attitude towards communications management strategies of central government

Colourful Connections
This report looks at the impact of colour on human behaviour and how businesses are using colour as a key ingredient in their communications management. Download to learn about the attitudes and emotions associated with colour and for tips on using colour in communications.

Dividing Marketing Investment
This report examines how marketers across Europe have divided their marketing investment between prospecting and retention activity to face the recession. Download this report to identify trends in your region.

How Green is Your Mail?
This research report examines European consumer perceptions of the environmental impact of direct mail – a key concern in an increasingly eco-conscious world. Download this report to learn more about how perception is some way removed from reality – and the resulting challenges facing the wider mail industry.

Managing Multi-Channel Mayhem
In a world with an increasing amount of channel choice, it's hardly surprising that customers prefer organisations that give them the option to choose when sending a response. Pitney Bowes looks at consumer preferences and company procedures from key European geographies before demonstrating how best to automate and streamline a multi-channel messaging system.