Spend less, say more
That’s smart marketing with Pitney Bowes
Reaching your audiences with personalised communications, raising citizen awareness, winning more profitable business, and encouraging long-term loyalty. Marketing Lifecycle Services is a smarter way to conquer these challenges. It gives you a range of strategic and tactical services that deliver more value across the entire marketing process. Everything from precision planning to creative execution, collateral management and measurement of campaign success.
What does it mean for you?
For marketers that means expert support, cost-effective new skills and more powerful marketing tools at your fingertips. For procurement it means optimised budgets and a single supplier for all your multi-channel communication needs.
- Detailed insights into your audiences’ needs, wants and behaviour
- Real-time feedback for continuous campaign improvement
- Lower costs and optimised spend
- Increased multi-channel campaign performance
- Best practice principles that reduce campaign risk
- Maintain marketing control and brand integrity
Plan: Campaign Planning
Campaign Planning provides insights and analytics to help you create individual offers and personalise multi-channel campaignsLEARN MORE
Prepare: Creative Services
Creative Services provide all the skills you need, from copywriters to artworkers, to craft high impact communications.LEARN MORE
Produce: Managed Print
Managed Print combines print buying and print production services to save you time, deliver high performance collateral and optimise your print budget – typically saving you up to 20 per cent.LEARN MORE
Provision: Storage and Distribution
Our Distribution and Storage service keeps precious marketing assets secure and ensures your messages reach the right people, at the right time.LEARN MORE
Protect: Digital Asset Management
Digital Asset Management safeguards your brand reputation and integrity, while extending the ROI of your marketing collateral.LEARN MORE
Perform: Performance Management
Performance Management gives you smart tools to measure and analyse multi-channel campaign responses and use the results in your next planning cycle.LEARN MORE