Combined Advertising Logo and External Return Address within the Slogan Block
The slogan area can be set a side for the ERA and customer’s logo providing the following criteria is maintained and the address is machine-readable. In this scenario the layout is critical because if there is insufficient space between the Logo and ERA the sorting equipment will be unable to verify the return address and the mail may not be returned to the customer.
- The font style used must be either Lucida Console or Letter Gothic with a minimum pitch of 6pt. The maximum pitch to be used is 14pt. However, it is unlikely there will be sufficient space to use a font this large
- It is recommend that for all combined slogans 8pt is used.
- The gap between the Town Circle and ERA must be a minimum of 5mm. (Predetermined Dimension)
- Within the combined slogan there must be a minimum 5mm gap between the logo and the return address.
- The address used must reflect the correct postal address as defined in the ‘Postcode Address File’ (PAF).
- You can verify your address via royalmail.com
- The address must be left-hand justified.
- Avoid placing a box around the address and logo.
- The address should not include the telephone number, web-site address or geographic county, as these fields are not machine-readable.
- If there is insufficient space to support the words ‘Return Address’ and a 4-line address, the Post Town and Postcode can be placed on the same line, but this is not recommended.
- The optimum layout can be seen below where the return address appears to the right of the logo.
The minimum address requirements are based on the following fields and the same size font must be used for all fields.
- Words ‘Return Address’
- Business or User Name
- Door Number and Street
- Post TownPost Code
The address should not include the telephone number, web-site address or geographic county, as these fields are not machine-readable.
Sample Indicia with correctly format ERA and Logo within Slogan Area where address appears to the right of logo.
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